Which way you ought to go depends on where you want to get to” (Lewis Carroll)


Market research involves collecting, analysing and interpreting information about a marketing challenge that your business is facing... MORE >>

The competitor analysis assesses the competitors who operate within your existing market or proposed market... MORE >>

Target marketing helps you understand who your target customers are and how best to reach them... MORE >>

A marketing strategy is a roadmap that details ideas you need to implement to get from where you are now to where you want to be... MORE >>


“Elaine has worked with me for over eleven years. Recently she has helped me to develop my brand and marketing by delivering a constant and focused message to our customers old and new.

Elaine has always worked with me on a very professional basis and completely understands what is required to move our business forward.”

Paul Donno, Director - 1 Accounts Online Ltd


Thinking vs doing

Strategic marketing – all sounds a little grand and intimidating doesn’t it?  In reality it is simply a way to ensure you have a plan in place for your marketing. A plan based upon relevant research and analysis.

Many companies approach marketing from a tactical perspective. They decide they need a new website or want to start doing regular email campaigns or building their presence on social media. These are all valid marketing activities but... they are tactical and without a robust strategy they will fail to deliver the desired results.‍‍‍

   01440 710 158