The term digital marketing has been kicking around since 1999 but of course it has evolved dramatically over the last 17 years.
Quite simply digital marketing refers to any marketing activity carried out via electronic media that offers instant feedback and reporting. Digital marketing includes the Internet, mobile apps, electronic billboards, podcasts, webinars, SMS messaging and digital TV.
It is a combination of “pull” and “push” technologies. For example email campaigns can push your message to your customers/prospects whereas Pay per Click content can pull prospects to you.
Digital marketing has the advantage of being very cost effective compared to traditional marketing methods however it is a crowded platform which makes it more difficult to stand out from the competition.
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“Elaine has worked with me for over eleven years. Recently she has helped me to develop my brand and marketing by delivering a constant and focused message to our customers old and new.
Elaine has always worked with me on a very professional basis and completely understands what is required to move our business forward.”
Paul Donno, Director - 1 Accounts Online Ltd
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