01440 710 158

Keeping up to date with the fast evolving world of marketing is something that we take very seriously. If we don’t keep abreast of all the new shiny gizmos how can we ensure we are doing the best possible job for our clients?

We will use the blog as a place to comment on the hottest marketing concepts - from the newest social media platform to the latest thinking on SEO. This will be where we share our marketing expertise and love for all things marketing. And of course where we will have the occasional rant (or perhaps that should be bleat!)

Our very own Marketing Soapbox!

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©2016 FlipFlop Marketing Ltd

2 Grenadier Road, Haverhill, Suffolk CB9 9QQ

Tel: 01440 710 158 Email: info@flipflopmarketing.co.uk


What is Black Friday?

Black Friday is an annual traditional originating from the US since 1932. Black Friday is the day that follows Thanksgiving Day in the United States and is regarded as the beginning of the Christmas shopping season. Although Black Friday dates all the way back to the 1930s it was not introduced into the UK until the start of the 21st century.

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Black Friday in the UK

Our Christmas gift - 24 top marketing tips

They say as you get older Christmas loses its novelty. However, in the world of marketing that is definitely not the case. Marketing around Christmas time is full of opportunity and excitement.  Consumers and businesses are out to spend money.  All you need to do is to figure how to get them to spend some with you!

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Is it time to outsource your marketing?

Marketing can often be misunderstood.

Many companies recognise they need a new website, or to send out email campaigns or increase their presence on social media.  These are all valid marketing activities however they are tactical activities. Before you start with the tactics you need to address the strategy.  If you haven’t given any strategic thought to who your target market is and why they should buy from you your marketing activities will very likely fail to deliver the desired results.

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I cannot believe that I am already in the sixth month of my apprenticeship, the time has gone so quickly! I recently went back and read over my last apprenticeship blog post (http://www.flipflopmarketing.co.uk/blog-digital-marketing-apprentice) which was written as I was nearing the end of my first month at FlipFlop Marketing. Although it doesn’t seem that long ago, so much has changed since then.

I spent my first days at the 3aaa Academy in November.  Since then I attend the Academy about once a month to complete various units towards my Level 3 qualification.

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National Apprenticeship Week - Yasmin's Journey So Far

Are you fed up with Easter eggs, Easter bunnies, hot cross buns and images of happy families tucking into succulent lamb roasts? And it isn’t even Easter yet! Welcome to the world of event marketing.

From TV ads to print, social media to outdoor media – everywhere you look you are reminded of the occasion.

Halloween, Christmas, Mother’s Day, Easter – these are all events that come around every year and present companies with the ideal opportunity to kick their marketing into overdrive.

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Who's fed up of Easter Eggs?

Who, What, Where? - The Principles of Marketing

Are you one of those people who think marketing works better for some businesses than others? Well without wishing to be too controversial, we beg to differ! No matter what business you are in, what industry sector you fall into or what product or service you offer, the principles of marketing will be the same.

Target Market

Who are you targeting? Your target market is the audience you want to be speaking to and the people that will be likely to need or want your product/service.

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Who, What, Where? = Principles of Marketing Blog Image